Welcome to The Birth and Baby Company Employee Hub

Your step-by-step guide to a confident pregnancy, calm birth,

and supported parenthood.

An exclusive employee benefit to take you through pregnancy and into parenthood.

A family friendly workplace starts with

supporting working parents.

Discover how we can help you

to stand out,

whilst boosting employee retention and productivity.

Imagine a pregnancy where you feel in control.

Imagine learning how to seamlessly juggle your work and home responsibilities, with preparing for your new role.

Picture heading into birth with a calm confidence, knowing you have the tools to handle whatever comes your way.

Think about holding your baby in your arms, feeling deeply connected and assured in your ability to care for them. And feeling confident about know what to do, and who to turn to if you need a helping hand.

That’s what we’re here to help you achieve.

Your employer has invested in you by partnering with The Birth and Baby Company, giving you access to expert-led resources,

designed to make this life-changing journey smoother, more joyful, and more empowering.

What's our approach?

Self-paced digital course platform

Comprehensive education and tools to support every stage of pregnancy, birth and parenting

Combines practical education, mindset and body mechanic techniques to prepare physically and mentally for birth and recovery

Available as an employee benefit for parents to be, new parents and grandparents.

Delve into our blog posts...

A pregnant belly with monitoring equipment on, and elastic bands holding them in place. There is a hand with a cannula attached. A medicalised birth.

Why prepare for birth

Educating yourself for birth and recovery is the most important thing you can do in pregnancy. Have a plan, because "going with the flow" can be a dangerous idea.

A pregnant woman siting cross legged on the floor with her hands on her bump. She is looking down and smiling at her baby bump. At a CubCare hypnobirthing class.

What is Hypnobirthing?

What is hypnobirthing and is it worth it? We'll explore the benefits, the science and why it is such a brilliant way to prepare for birth - and life!

Image of a pregnant woman doing a kneeling yoga pose on a yoga mat. She is facing to the side, not looking at the camera, with her left leg outstretched behind her, right leg in a squat position and her arms above her head.

What is Active Birth?

What is Active Birth and does it make a difference to birth? As mammals, we should be mobile and move during birth. Science tells us it's useful for everyone.

What do parents say about us?


I felt completely in control for the entire 26 hour labour – I just felt so calm, the breaths were incredible and the consultant commented on how she couldn’t believe I’d refused an epidural. I felt confident enough to question and on occasion challenge recommendations of the midwives so that the birth ended up being as natural as possible! A very positive experience to look back on.

Stephanie

There's so much information online these days, it felt hard to know where to start or what information you can actually trust. This course brings everything together in one place, and the best part is that you can work through it at your own pace in easy, manageable stages. The hypnobirthing tools gave me the knowledge and confidence I needed to feel calm going into birth, and the postnatal resources have been just as brilliant. It was exactly what I needed to navigate all things pregnancy, and I couldn't recommend it enough.

Gemma

This labour was SO much better than the first. Your refresher antenatal course helped so much for the labour, it was much calmer than the first and much more controlled. The breathing techniques were so helpful – I breathed her out!

Priya

Frequently Asked Questions

How can I access The Birth and Baby Company’s antenatal courses through my employee benefits?

If your company has purchased The Birth and Baby Company’s employee benefit programme, you can access all of our antenatal courses via the dedicated course platform. This includes hypnobirthing, pregnancy yoga, active birth, and postnatal recovery courses, all designed to support you through pregnancy, birth, and beyond.

What antenatal courses are available through your employee benefit programme?

The Birth and Baby Company offers a variety of antenatal courses, including hypnobirthing, pregnancy yoga, active birth classes, and postnatal recovery support. All courses are available to employees through the course platform area as part of your employee benefit package.

Are The Birth and Baby Company’s online courses available to all employees?

Yes, once your company subscribes to the employee benefit programme, all employees could have access to The Birth and Baby Company’s online antenatal and postnatal courses. These can be accessed at any time through the course platform, making it easy to fit into your schedule.

Do I need to tell my employer I am pregnant before accessing the courses?

No, you just need your company name and the unique employee discount code from your employee handbook or HR system to be able to access. We recommend accessing the course with your personal email address to remain private.

What is included in The Birth and Baby Company’s hypnobirthing course?

Our hypnobirthing course helps you manage stress and anxiety during pregnancy and birth using relaxation techniques, breathing exercises, and visualisation. This course is available to all employees whose companies offer the employee benefit programme and can be accessed via the course platform.

How can The Birth and Baby Company help me prepare for a positive birth experience?

Through our antenatal courses, including active birth and hypnobirthing, we provide you with the tools and techniques to approach birth confidently. These courses are included in the employee benefit programme and are accessible through the course platform, so you can prepare for your birth at your own pace.

Can I access The Birth and Baby Company’s online pregnancy yoga classes through my employee benefit programme?

Yes! Our online pregnancy yoga classes are available as part of the employee benefit programme, helping you stay active, reduce discomfort, and prepare for a smoother birth. All classes can be accessed online via the course platform area.

Are The Birth and Baby Company’s courses suitable for all types of pregnancy and birth plans?

Absolutely! Whether you’re planning a home birth, hospital birth, a C-section, a second or third (and beyond!) birth, our courses are designed to cater to all pregnancy and birth experiences. You’ll have access to comprehensive support and education through your company’s employee benefit programme.

How do I get support after my baby is born through The Birth and Baby Company?

The Birth and Baby Company provides postnatal recovery courses to help you recover physically and emotionally after birth. We also have courses on infant development, sleep, babywearing and balancing parenthood with returning to work, and courses for Grandparents to help support new families. These courses are available through the course platform for all employees whose companies have subscribed to our employee benefit programme.

Is The Birth and Baby Company’s employee benefit programme available for all employees, regardless of their job role?

Yes, once your company has purchased The Birth and Baby Company’s employee benefit programme, all employees are eligible to access the courses. This means that everyone, from any role or department, can take advantage of our antenatal education, hypnobirthing, and postnatal support.

How can I access the employee benefit programme and start using The Birth and Baby Company’s courses?

To start using The Birth and Baby Company’s courses, check if your company offers the employee benefit programme. Once confirmed, you’ll receive access to the course platform, where you can enrol in courses such as antenatal education, hypnobirthing, pregnancy yoga, and postnatal recovery.

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Company Registration Number: 15655287 | Our registered address is: 27 Wilshere Road, Welwyn, Hertfordshire, AL6 9PU

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